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We’re Having A Heat Wave!
Wow! Not only are we out of the single digits, but we are even above freezing! It’s raining now. Not likely to freeze, given the forecast. Good! I hate ice. I truly, truly do. I don’t like it in my drinks and I definitely don’t like it on the sidewalks and roads.
Getting Hot
Well, here we go. I completed the autoresponder phase and have begun gathering facts, resources and details for the next one. I’m going to be setting up a YouTube channel for my demo site and creating a collection of topical videos to drive traffic to my squeeze page from it.
Again, nothing earth-shaking. The thing that makes it unique is that I’m going to screen capture the whole process, explaining as I go along. Just as I have with the previous steps, I’m recording it. I’m providing resources. I’m explaining how it works and what to do.
That’s the key to success in information marketing. You’re teaching people. Sure, they can go research all of it and figure it out themselves. Some will. Some won’t. Those who won’t will have my course available to them. Hand-holding and walking them step by step.
How am I doing?
I’m a little disappointed that I didn’t get my recording started today. Nevertheless, I’m stocked up with facts and ideas to get rolling tomorrow.
As I alluded to in some previous posts, part of the slippery slope to doom is being too ambitious with my plans. When I start missing sleep, it’s a sign that I’m getting too obsessed and need to get things back into balance. I have work hours and I have life hours. I am doing my best to keep them sorted and balanced. I can only do what I can do and tomorrow’s another day.
I have a beautiful wife, 4 great kids, 4 silly cats and a Shiba Inu to share my life with. Work is great and it needs to get done so I can help my future customers, but my family needs my time too. Part of the burnout and the personality type that leads to it is a tendency to neglect my family in order to obsess over my work. Not today. Today is family time. I’ll record tomorrow and it will be great.
Here’s the rest of that song:
Some More Rules
Rule #96: Not yet cited in Star Trek episodes, movies or novels
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
There are some factors in business and in life that you have no control over. You can’t yell at the wind for blowing. All you can do is build a windmill and let it do something useful for you. Find the silver lining and ignore the grey cloud that surrounds it. You have things to do whether there’s wind or not.
Rule #97: Enough is never enough
Well, of course not. Don’t be ridiculous. When you come to the end of a project, start a new one. You don’t know which ones are going to pay off in the long term and which ones will fizzle. Stay hungry and keep working until you have enough projects rolling to keep you ahead of the bills and costs of living, then start some more because enough is never enough.
Rule #98: Every man has his price
This is something I’ve learned far too often. This is intended to mean that anybody can be bought, and to some extent that’s true. For my purposes, this refers to the deadly trap known as the comfort zone. What is your price? What level of comfort is just enough to make you shelf your dreams in exchange for a steady paycheck and benefits? Fat, dumb and happy. That’s the price for most guys.
Rule #99: Trust is the biggest liability of all
This is absolutely true. Trust is a huge liability. That is why it should not be given lightly. Keep an open heart and an open mind, but keep a firm grip on your essentials. Nobody would go around blabbing their passwords, bank account numbers or whatnot. It’s fine to assign graduated access to business functions to staff but only allow need-to-know access. Vet your staff carefully.
Rule #100: When it’s good for business, tell the truth
It’s always good for business, to tell the truth. Tell the truth!
Hopefully, this thaw will last a while. I love a sweet little cold snap, but even I have limits on my capacity to function in single digit temperatures. It was a nice hiatus, but it’s time to get on with life.