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All About Squeeze Pages

Hey! If you take a moment to watch the video above, you’ll learn a few things about squeeze pages that you may not know about. You may also learn that I remember a little bit of the Russian I learned at college. Xорошо!

So, to expand on the themes in the video a bit, let’s take a look at the parts of a squeeze page:

• Niche
• Style
• Headline
• Bullets
• Call To Action
• Lead Capture

I might have thrown you there, but even though one normally thinks of the parts of a squeeze page as just the headline, persuasive content and lead capture mechanism, it’s very important to consider that the niche and style are very much a part of the squeeze page.

Without the niche, who knows what you’re offering?  Some people like to use blind copy to get everybody to jump on and then filter them after the fact.  That’s a desperate marketer’s game, in my opinion.  It makes a lot more sense to give some indication of what people are actually signing up for so that they know what they’re going to get.  If you use blind copy to get people to sign up and they’re not interested in what you have to offer on the back end, you’re not going to build your list.  If they’re savvy netizens, then you aren’t going to capture their information in the first place.  Even if you have a stellar offer, they won’t sign a blank check for you.  So, come right out and tell them what it is you’re offering so they know if it’s right for them.  A targeted list is by far superior to a bunch of people who won’t open your marketing messages because you tricked them into signing in.

Another overlooked part is the style of the squeeze page.  Is it one of those plain white screens with a bit of tantalizing information and a lead capture box?  Is it one of those glossy “guru style” squeeze pages with the huge image and not much lead copy? Is it one of those graphic intensive shiny object pages with a lot of copy and an ecover of the bait? Is it the dreaded video page with no controls where you have to sit like a hostage watching some dude ramble for ten minutes or more before an action button of some kind shows up to rescue you from the monotonous droning of the presenter?  Different styles of page serve differently and each has its benefit.  Some people swear the ugly pages convert best.  Some people say the “guru style” convert like crazy because they have some kind of dream building image. Your mileage may vary.  It requires constant tweaking and testing to find out what suits your market best.

The obvious part of any squeeze page is the headline.  That’s the real attention-getter.  You’re going to state your case loud and proud.  You can make a crazy statement in blind copy style in hope of sweeping up everyone in the big net or you can make a very targeted statement to gather just those who really fit your offer.

An optional part of the squeeze page is the bullet list.  Is your headline strong enough to get a lead or do you need to really schmooze them?  Even with a really strong headline, you may feel the need to follow up with some bullets to make sure that the right sort of people are signing up.  The bullets can explain the particulars of the headline or they can help to filter prospective contacts.  The bullets can list the benefits of signing up or they can pick the scab just a little more to ensure that people fall off the fence in one direction or the other.

Another feature of the squeeze page that a lot of people forget to include is the call to action.  What do you want them to do?  Why are they here? Tell them, for Pete’s sake!  Enter your email to learn how to _____.  Click here to get your copy of ______.  It may seem obvious to you because you’re making the offer, but to somebody who is zipping around the internet like a flea on a hot brick they have no idea what to do if you don’t put it in big fat letters and draw scrawly little arrows at the lead generation area.

Then there’s the lead generation area itself.  What are you asking of them? Email? Name and email? A full address listing? Their shoe size? What? Most typical for internet marketing, you have either the name and email or just the email.  There are stats indicating that just an email on a single opt-in list converts best.  Some people like to get the name as well.  This can degrade the conversion on your squeeze page, but you may consider that a fair trade off for the ability to personalize your email messages.  I’ve heard some people say that you don’t need names on leads, only on buyers.  Fair enough.  A lead is someone you’re trying to get into a relationship with.  You are providing them information on how to solve their problems.  A customer who has bought from you is someone who has engaged in that relationship. It is up to the marketer to decide when they want to get familiar enough to use names.

That’s the final part of a squeeze page.  The relationship.  If you have indicated what problem you’re proposing to solve and the folks who visit the page can intelligently decide whether or not they require that sort of help AND whether or not they believe that you actually have a solution, then putting yourself out there to be found is a worthwhile activity.  The relationship is forged and you can either be a hero or a predator to these people.

Which path will you choose?

Care to guess which one leads to lifelong passive income and the adulation of the masses?

Take the high road, my friends.  We’re not vampires, we’re the EMT’s.  We’re here to help people.  Provide goods or services that solve problems for people and you will be set for life.  Sell crap to make a quick buck and that’s pretty much all you’ll ever get.