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Superbowl Sunday

Hey! If you’re a geek like me, you probably don’t care one way or the other about the Superbowl.  Maybe you like the funny commercials.  Maybe you like the halftime show.  Maybe you like having a party with your family or friends.  Maybe you just plain don’t.  Me neither.  I’m not a huge fan of football, but as far as it goes you can say I’m a Steelers fan.

All things being equal, I’d be just as happy watching Star Trek or Lord of the Rings.   Which brings us to my point for the day:

There’s a lid for every pot

There’s a saying in sales/marketing that states there’s a lid for every pot, a tush for every seat, a scratch for every itch, etc.  However you state it, if there’s something being produced there’s likely to be somebody willing to buy it.  People like to give the example of underwater basket  weaving as being a no-buyer niche and it’s likely true. At least it is more true that lots of people like football and not so many people like weaving baskets underwater.  Fair enough.  This underlines the importance of niche research when starting a marketing endeavor.  How much appeal does your product or service have?  Can you find a target market AND deliver your product or service to them?  Which leads us to another marketing axiom:

You won’t sell steak to vegetarians

It’s often stated as “can’t” but technically, you can sell steak to vegetarians in the form of gift certificates or even the steaks themselves if the vegetarian in question is planning to give it to an omnivorous friend or relative.  The vegetarian will not buy the steak for himself, but he may buy it as a gift for someone else.  So, don’t pre-judge your audience.  If your USP is solid and your offer has genuine value, let the customers pick themselves.  Depending on what you’ve got on offer, you may even develop some fans.

What is a fan?  Fan is short for fanatic.  That is a fanatical follower of some thing such as a football team, TV series, entertainer, etc.  It’s been said that with a base of 500 fans, you can make a solid living.  The point being, you don’t have to rule the world in order to make a chunk of change.

If you are one of those who is excited by the Superbowl, I hope your favorite team wins.  If they do not, I am very sorry.  No matter how you choose to celebrate Superbowl Sunday, I hope you have a wonderful time.