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A Blessed Event

There’s nothing like a Walsh family wedding to get the blood pumping. We are all about celebrating family, fun and the blessings of living in love. My cousin Nora married her best friend from college, Patrick Dolan. He’s a very nice guy and a welcome addition to the family.

The wedding ceremony was held in the Sacred Heart Chapel at Alvernia University in Reading, PA. The reception was held at the Reading Country Club. We were so excited to hear that they were having their reception at the Reading Country Club because my wife and I first met there 28 years ago at the wedding of some mutual friends.

All the more miraculous was the fact that it even happened. As it turns out, the country club went out of business recently. Having learned this, the caterer pulled out. Suddenly, only weeks from the wedding they had no venue and no food.

Panic time, right? Wrong.

When the going got tough, the Walsh family got going. Acting in faith and no small amount of desperation, they managed to arrange to rent the site from the township, found a new caterer and held the wedding of the year. Faith and gratitude are a powerful combination and my extended family has plenty of both.

As usual, we had a phenomenal Walsh wedding. We had a marvelous time enjoying each other’s company and tripping the lights fantastic. There’s no Walsh wedding without dancing, my friends. That’s just how we roll.

Back to Business

It’s a lovely weekend to get some work done on my project now that I’m rested up from all the fun dancing at Nora’s wedding. I’ve got a couple of interlocking pieces that I haven’t quite figured out which order I want to record them in. I’ve had a devil of a time trying to edit the audio on my squeeze page construction video. It’s actually pretty frustrating. I’ve had to go back to the original recording and re-edit the whole blessed thing. Gah! For pity’s sake…

Some More Rules

Rule #169-176: Not yet cited in Star Trek episodes, movies or novels

When you dance, your purpose is not to get to a certain place on the floor. It’s to enjoy each step along the way.

Dancing is so useful in so many ways. Dancing at weddings is an expression of joy at the joining of a new family. Dancing is also excellent for keeping warm, burning calories, practicing and enhancing balance. It’s fun and it’s good for you. Don’t be self-conscious. Everybody else looks silly, too

Rule #177: Know your enemies… but do business with them always

With the Ferengi, this is apparently a thing. Enemies are behind every moon and star, but the Ferengi just want to sell stuff.

In the real world, we generally don’t have enemies. Anybody who is legitimately your enemy is somebody you should NOT do business with. There are people in the internet marketing world who are scammers of various sorts. You generally find out the hard way, but there are actions that can be taken. Deny spammers from being your affiliates. Block sales to serial refunders. Cut off social media avenues to obsessive fans. It’s a shame when it comes to that, but there are some people you need to exile from your life. Unfortunately, you sometimes have to find out who they are the hard way. Be the best you can be and brush off the barnacles regularly.

Rule #178-180: Not yet cited in Star Trek episodes, movies or novels

Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.~John Quincy Adams

There were plenty of obstacles and difficulties associated with my cousin’s wedding. There was even more patience and perseverance in evidence. My uncle, aunt and cousins rose to the occasion with faith and tenacity and pulled off a phenomenal wedding in spite of the surprises that came their way.

Rule #181: Not even dishonesty can tarnish the shine of profit

For the Ferengi, profit is enhanced by dishonesty. If they got one over on you, that’s a bonus.

In reality, it absolutely can tarnish your profit. It will tarnish your reputation and prevent you from making profit ever again. If word gets out that you’re dishonest, you’ll lose your customers and your business and you could even be prosecuted. No, no, no. Do not. Do not. Do not!

Rule #182: Not yet cited in Star Trek episodes, movies or novels

A satisfied customer is the best business strategy of all.

I very much doubt you’d ever hear a Ferengi say this. They seem to focus on ripping their customers off and getting an unfair bonus in trade.

We don’t want to be that way. A happy customer buys more stuff. An unhappy customer not only won’t buy anything more from you, but they may spread word among their friends not to buy from you either.

Happy is good. Happiness sells again and again and again.

Rule #183: When life hands you ungaberries, make detergent

Apparently, ungaberries are not safe for consumption. Knowing what a commodity is best used for is a key feature of doing business. There are software tools to make your job easier. There are page makers, plugins, video editors and lots of other bells and whistles.

Unfortunately, you can be sold a bill of goods on what these tools can do. The slicker the sales page, the more it will claim to be able to do for you.

Know what you need. Know how to use the tools required to do your work.

Don’t get caught up in the hype. Don’t buy the sizzle.

Rule #184: A Ferengi waits to bid until his opponents have exhausted themselves

Hanging back in an auction is often a good strategy, but only if you can afford to outbid the front-runner.

Jumping in early might give you a massive savings in the event that nobody else bothers to bid. However, once the numbers start jumping, it’s probably a good idea to wait for the popcorn to stop popping before you make that winning bid.

As long as you’ve got the money to cover the bid, you can certainly wait for the small-fries to meet their threshold. When only the serious players are left, you need to decide if what you’re bidding on is worth the effort of battling out with the remaining players.

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With the strangely undulating temperatures, the weekend has been pretty mild and pleasant. A lovely day for a wedding. A nice day for running the kids around to their various activities. A cool, serene night to snuggle up with the woman I love and get some rest before I get back to work. What a glorious weekend. I hope you’re enjoying the weather where you are because it’s really nice here in eastern Pennsylvania.